Saturday, December 15, 2007

KTWV 08 Issue 43: TODAY: Mumbai Unplug / Batti Bandh -- This is how Mumbai will "Unplug"

Posted on my Jacob's Blog, Mumbai Cathedralites Seventh Heaven Blog and Delhi

I have received this message from many sources and I thought to give it the desired publicity and pray that this is not a "one-off" event but one which will be repeated again and again across the world.

Old Bombay - Apollo Bunder.

This is how Mumbai will "Unplug"

Batti Bandh! Switch off Mumbai
Mumbai Unplug / Batti Bandh tells you how

Mumbai city uses an average of 550 megawatts of electricity on a Saturday between 7:30 pm - 8:30 pm. Let's see how much electricity we consume on December 15 between 7:30 pm -8:30 pm. Unplug tomorrow and vote for a green planet! Switch off and come to enjoy electricity-less entertainment at these locations.

Shaair and Func
Cirkles—Timir and Abhishek (band)

Carter Road
Gullywood (performers)
Dischordian (band)
Concorde (band)
Ideal Drama and Entertainment Academy (IDEA ) enact a Hindi play

Marine Drive
Gullywood (performers)
Anoushka and Friends
Violin Recital
Sophia College carol singers
Something Relevant

NSC/NCC Human Chain – MG Road to Station

For more updates on performances at Gateway, Kala Ghoda, Hard Rock Café and InOrbit Mall visit Mumbai

So far, the Marine Drive landmarks, The Hilton Towers and the Air India building, have promised to switch off their façade lights for Batti Bandh. Essar is accommodating Batti Bandh on their Founders' Day conference which happens to be on December 15 too. As a part of their event, they will be switching off lights from 8:30pm-9:30 pm. Bank of Rajasthan will unplug all branches across India for Batti Bandh. Restaurants along Colaba causeway like Café Mondegar, Hard Rock Café and Shiro at Lower Parel have also pledged to "switch off". Perfetti India and Mentos have created an ad campaign centered around Batti Bandh. Students at St. Xavier's College are forming the Batti Bandh logo with candles in their campus.

There will be music bands playing at Carter Road, Marine Drive and Bandstand. At Kalamboli, Panvel and Navi Mumbai Dhol players along with 50-100 rickshawwallas will hold a peace rally. Bombay Catholic Sabha is holding another peace rally from Sahar to the Airport in Andheri. Residents of Raheja Hillside society in Powai are planning an antakshri competition during the Batti Bandh hour. "You don't have to wonder about what to do in the absence of electricity. Have a community hour," says the Batti Bandh team.

Modelled on the Sydney Earth Hour 60 held in March 2007 (that had 2.2 million citizens of the city switch off lights), Mumbai Unplug / Batti Bandh is an initiative taken in order to educate the masses and make them aware of their contribution to the deteriorating environmental conditions of not only Mumbai but India and the world. "Unlike Earth Hour 60, which was initiated by organisations like Leo Burnett and WWF, Mumbai Unplug / Batti Bandh is a citizens' initiative," said Keith.

WWF has also supported the Mumbai Unplug / Batti Bandh initiative. For more information and updates on other performances happening across the city on December 15, visit Mumbai

Take a stand. Unplug.

For more information, contact:
Keith Menon
Phone: 9819769933

Rustom Warden
Phone: +91-9820806355

Neil Quraishy
Phone: +91-9820353067

Shiladitya Chakraborty
Phone: +91-9833229449

Web Site: Mumbai
SMS Unplug to 56363

Thank you for all the concerned Mumbaites for sending me this amd I will be there with you in spirit.

I will symbolically UNPLUG here in the Arctic between 16:30 and 17:30 today!

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